Monday, June 9, 2008

Style File: Flaunt Your Best Assets

Note: I am a big fan of Spanx, and was excited to try Assets, but did not find my size when I went to my local Avenue store in NYC. Ladies, I'd love to know what you think about Assets. Do they compare to Spanx?--Ms. Aja B.

Avenue Stores Give Women a Chance to Flaunt their Best Assets
Creator of SPANX Expands the Beloved Brand to the Plus Size Market

Imagine a world without panty lines, cellulite, or unsightly lumps and bumps. Avenue, the nation’s leading plus size retailer, is now bringing women one step closer to this body-shaping dream. As of Spring 2008, Avenue will be the exclusive retail distributor of ASSETS by Sara Blakely, an innovative line of body-shaping hosier by shapewear guru Sara Blakely, creator of SPANX.Sara Blakely is a leader in the undergarment revolution. She has designed a shapewear collection that brought the control, comfort and the fashionable appeal of SPANX to the plus size consumer.
“Whether you’re a size 2 or a 22, everyone wants to be able to flaunt their best assets,” says Blakely, founder and creator of SPANX, “ASSETS by Sara Blakely provides the perfect amount of control and shaping needed for any woman to feel fabulous in any outfit.”“For Avenue it’s fantastic to be the exclusive retailer of this innovative brand,” says Brad Orloff, Vice President of Marketing, “our goal is to always to create clothing that allows our customer to look her best; we feel that ASSETS is the insurance for a fabulous look in any outfit.”ASSETS by Sara Blakely is available in six different styles, a variety of colors and retails for $10-20. The exclusive line of shapewear will be available at selected Avenue stores nationwide and

About Sara Blakely: Seven years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara invented SPANX footless pantyhose and single-rearendedly revolutionized the hosiery industry. Obsessed with creating comfortable, slimming garments that minimize figure flaws, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women everywhere.

About Avenue: With over 600 stores and online at, Avenue, the nation’s leading specialty retailer, provides stylish, high-quality fashion for curvy women in sizes 14-32. Avenue offers a wide selection of apparel from career to casual as well as a collection of accessories, hosiery and intimate apparel.


Anonymous said...

In my opinion Assets are more like a control top pantyhose. If you are looking for minimum hold then it will work for you, but if you are looking for maximum hold then stick with spanx.

Unknown said...

I know that I can't be the only person that hates Spanx. And was equally as disappointed by Assets.
IMO, Spanx stop at all the wrong spots, such as cutting across the belly. Or the ones that are supposed to stop just under your bra roll down or don't stay put.

Unknown said...

@ Brandi: I had a similar experience with Spanx, but I found that with the one that is supposed to be high-waisted, sometimes it helps to get a size up (if you can). You will still get some good foundation, but it will stay in place. Also, what I do is put my Spanx on first and put my bra over the high-waist one. That usually helps keep it in place.

I will try and find out exactly which one I bought and found was great b/c there was one I tried that I couldn't stand at all.

-Ms. Aja B.