Forgotten Woman Series: Plus Size Shopping Tips for the New Year

Happy New Year my Beautiful sisters! We’re almost a month into a brand new year and it is said that 13 is a lucky number. I say, let’s channel that energy into our shopping and looking fabulous all year round. 

As someone who is a size 26/28, I know that it can be frustrating to shop for fabulous pieces because some retailers, boutiques and designers don’t offer clothing past a size 22/24. Hence the title “Forgotten Woman”, which is the name I thought of when thinking of myself and others who feel excluded from these businesses when it comes to shopping. We feel forgotten and passed over. Just because we are above a size 24 does not mean we don’t want to look fabulous too. Well, all is not lost. Here’s some tips to help make your shopping experience a better one and yes, even at some of those retailers who only go up to a size 22. You’d be surprised.

Tip #1: Know your measurements and carry a tape measure in your purse while shopping.

Torrid Luxe Jeans
$39.95

Don’t be a slave to the size on the tag. It’s all about measurements and fabric, which I will go into later.  I cannot stress how important it is to know your measurements.  The basics are bust, waist, hips and the inseam of your legs. I also think it is important to know the width of your calves (important when buying boots) and the width of your upper arms (important when buying jackets) .  Many retailers list measurements for their items online and it can help you gauge if the item will fit you regardless of size. 

Sizing is all over the place in the world of plus size fashion. For example, I wear a 28 in jeans. However, in Lane Bryant, I cannot fit into their 28s. At Avenue, I wear a 26. At Old Navy, I wear a 30. I never thought I’d fit into a pair of jeans at Torrid because their denim brand typically runs small and only goes up to a 26 with some jeans going up to 28 (online only). Then one day, the salesgirl convinced me to try on a pair of their Torrid Luxe jeans in a 26. THEY FIT. She explained that the fabric was more than 5% spandex (the norm in jeans) and there was more width in the knee area.

ASOS Pencil Skirt, $31.57

During my personal journey of finding fashionable clothes that fit me well, I learned to not focus on the sizes too much. Because again, it’s all about measurements and the amount of stretch the item has. Here’s another example: ASOS’ Curve line goes up to a size 22. Yet, I have read online in a few reviews that their pencil skirt in Baroque Chain Print will fit someone a size 28 because of the cut and stretch of fabric. I also have heard from many ladies that City Chic and Simply Be run big as well. I think that is attributed to these two being non-US companies (City Chic is in Australia and Simply Be is in the UK) where sizing is different than here in the US. ASOS is based in the UK as well.

Tip #2: Know your fabrics and what works well for your body type. 

When you’re a plus size woman, I believe it’s important to know about fabric. I love to feel fabric and will stand there in the store, stretching it and seeing if it is a workable fabric. Fabrics like jersey, lycra, spandex, and polyester have stretch. Always check to see if an item contains spandex in it because that will increase the stretch factor.

Old Navy 3/4 Sleeve Striped Dress
XXL, on sale for $12.97

For example, Target goes up to a size 4, which is the equivalent of 26/28. However, the fit depends on the fabric. If there is no stretch, the 4 will not fit as well and might not fit at all, depending on how big your upper arms are and your hips. Case in point, Target had these great sweater leggings in junior sizes, up to a XXL. I know someone who is a 26/28 and fit in the XXL because of the stretch of the fabric. They have since sold out to which I am still bummed about because I did not get a pair.

I have heard that some of Old Navy’s clothing in XXL will accommodate someone who is a 22/24 or even a 26/28, depending on the stretch. So it pays to look at fabric content. Don’t dismiss it just because of the size.

Tip #3: Know your body type and what silhouettes look best for your body type. 

Igigi item pg showing body types

Knowing your body type is key. Every plus size woman has a different body. That’s why it is such a challenge for retailers to really get the cut and fit right for plus size clothing. Some of us have a defined waist, which is known as an hourglass shape. Some of us carry more weight on top and some of us carry more weight in our hips and butt. Some of us have long torsos and no defined waists. Some of us have more in the tummy area and some of us have short legs or arms. Knowing your body and where you carry your weight is so important in finding what styles look best on your body. Igigi has a great tool called Shape Stylist, where you can find out your shape by answering a few questions. In all the descriptions of their items online, the body shape the item would look best on is always stated. It’s a great way to know what would look best on your body type.

Tip #4:  Try on clothing, if you can.

I know it’s a pain in the butt to try on clothing and a lot of us don’t even want to go there. But honestly, it’s worth it. Just because something looks good on a hanger does not mean it will look good on you. 

Just make sure you wear clothing and shoes that you can easily slip on and off. If you are going dress shopping, bring your shapewear with you and wear the bra you plan to wear with the dress. Shapewear and the right bra will make a difference in how the dress will look on you in the dressing room.

Tip #5:  Read reviews on websites for items you like.

To me, one of the greatest things created in the retail world (or any website for that matter) are customer reviews. You can find out a lot of information on fit and how an item holds up by reading the reviews. My favorite ones are on Old Navy. Those customers really let you know how fit are and don’t hold back. I also rely a lot on word of mouth as well. If you visit retailer’s Facebook pages, you can see comments posted by customers. I also joined a few plus size shopping related groups on Facebook where women share their opinions on clothing they have bought.

Tip: #6:  Invest in some must-have pieces to keep in your closet.

Bow Stretch Belt
Lane Bryant Outlet
$29.99

I love to create outfits reusing pieces in different ways. One of the ways to help with that is to have a few must-haves in my closet such as a wide belt, a skinny belt, some blazers and leggings. Many times I will see a dress I love but it will be too short for my liking. Does that mean I have to pass on it? Certainly not! I just wear leggings or skinny jeans under it with some pretty flats or peep-toes.  I have gotten some great belts at Torrid (up to a size 4). I hear Cato and Lane Bryant Outlet are other great places to find some nice belts. As for leggings, Walmart, Sealed With A Kiss Designs and Avenue all carry great leggings up to a 4X/30/32. 

I hope these tips will inspire you to get out there and explore your style. You should never let your size hold you back from expressing yourself through fashion. We all want to look fabulous in our own way. And when you look good, you feel good too. It's a new year so let's have a new shopping attitude. Happy shopping!

All Eyez On...:Tru Diva Designs to Host Trunk Show & Launches Search for New Face for Brand

Veronica Lipscomb, the design mind behind plus fashion brand, Tru Diva, announced via press release that she is hosting a trunk show later this month to celebrate the relaunch of her brand. Taking place on Saturday, October 27th at Basha Studios 34, Tru Diva will also host a search for new faces of the full figured fashion brand.


Launched in 2006, Tru Diva has quickly made a name in the plus size fashion market by setting itself apart. Known for its innovative and unique use of colors and styles, Tru Diva and Veronica have earned tremendous praise from women worldwide in the size 10 to 26 demographic.

Recently Ms. Lipscomb decided to take the design aesthetic Tru Diva became known for up another level with the expansion of more customizable fits for her curvaceous customer. Veronica understands that not all plus size bodies are build alike. To better serve her clientele, the designer now offers four fits (straight, pear, hourglass and oval) to better flatter their diverse shapes. The trunk show will give attendees a sneak peak at her new offerings for Holiday 2012—which will include coats.

“Knowing your body type is half the battle,” said Lipscomb. “But getting the right fit is winning the war,”
The announcement of the new fits is in tandem with the relaunch of the Tru Diva website which will now be a full service e-commerce site.

The Tru Diva trunk show will begin at Noon. To learn more about Veronica Lipscomb and Tru Diva, visit www.trudiva.com and facebook.com/TruDivaDesignsbyVL.

Fearless Fashion: In Bras We Trust

I usually blog on Fridays but Miss Aja B. asked me to blog about a Fearless Fashion moment I had during Full Figured Fashion Week that has changed my life. During this phenomenal moment, I learned about...**drum roll**...BRAS.

So, for the past two years, I have worked on the FFF Week production team as the event manager and organizer of the 2-day Curves in the City Shopping Event. Many great vendors come out, some being major retailers, and it’s an overall great time for all.

The Lane Bryant team

This year, Lane Bryant had a table on Day #1 and instead of vending, they provided bra fittings and advice. The Lane Bryant team, headed by Heather McGarry, Marketing Manager, are awesome. They're so accommodating and gracious. Truly a pleasure to work with.

I had no idea what was about to happen and I have to say, it was one of the most enlightening moments in my life.  I walked up to the table to say "Hi" to Heather, who was there with Ms Lewis, the one giving the bra fittings. Imagine my surprise when I saw Ms Lewis sizing me up literally and then she asks me, “Are you a 48 in band? DD in cup?” WOW, yes! She knew off the bat by just looking at me.  I was sold.  This woman is the bra whisperer!  She then informed me that there are three types of bras: One that brings the girls UP, one that pushes the girls OUT and one that pushes the girls IN. Say it with me: Up, out and in! 

Ms Lewis working her magic

She told me that I did not need them lifted up or out. I was fine in that department, thank goodness. **PHEW** 

However, I needed them pushed in to give me more shape and cleavage. She informed me off the bat that I was wearing the wrong bra because my underwire was too high in the front.  She then suggested I get a plunge bra. I admitted to Ms Lewis that I usually shied away from plunge and balconette bras because I thought my breasts were too big for those styles and would spill out. She informed me that I was wrong. If you’re wearing the proper cup size, there will be no spilling.  That is why it is so important to know your correct bra size.

Cushion Comfort Plunge Bra

She showed me the Cushion Comfort Plunge Bra ($38 - $44, depending on size and color), which comes in 12 different colors and prints. It has convertible straps so you can wear the straps in an X style, if needed. There’s also no boning on the sides and nice padding there. I felt the bra and loved what I felt. It offered support, was sexy and comfortable.

The second bra she suggested I get was also from the Cushion Comfort line but it’s a balconette style bra, which comes in 8 different colors or prints ($38 - $50.50, depending on size and color). The straps on this bra style are not convertible. However, it offers a nice sweetheart neckline that will enhance your cleavage, smoothes your sides out with no boning and has padded straps. Padded straps are like heaven to those of us with large busts since we get those dreaded red marks on our shoulders from the weight of our breasts wearing down the straps.

Cushion Comfort Balconette Bra

Lastly, we talked about the magical Multi-way Strapless Bra ($42 - $64, depending on size and color), which comes in 5 colors and prints, including my fave…leopard print! I recently purchased 2 of these prior to FFF Week during a Buy 1 Get 1 Free deal on the Lane Bryant website. And I am in love. I have always been scared of strapless bras and thought they would not be able to hold my girls. Well, I tried this one on, jumped around and all of that and the girls stayed put. I was shocked. This bra keeps the girls up where they should belong and it’s such a flattering and comfortable bra that you can actually wear as your everyday bra. This is why I call this bra "magical". It's a must-have.

So, the main key points I learned from my time with Ms Lewis are:

1: Get a bra fitting every 1-2 years. As your weight fluctuates, so does your bra size. If you have lost a bit of weight in the past 6 months to a year and plan to lose more weight, get a bra fitting every 6 months to a year.  Allegedly, 80% of women are wearing the wrong bra size and that’s a big number. Wearing the wrong bra size can affect your posture, cause you back pain, and prevent your girls from looking good. Remember, up, out and in! No woman wants to have sagging breasts with a bra on. Usually big department stores (like Macy's) do bra fittings as well as Lane Bryant and Penningtons (for my Canadian readers), which is where I got my bra fitting while visiting Toronto on vacation. Just ask one of the salespeople in the store and they should be able to help you out.

2: Once you know your size, learn what bra styles flatter you. Ask the bra fitter for her opinion on what style she thinks you need (Up, Out or In). It’s also good to try different styles on and see what is comfortable. That is the deciding factor. 

3: If you’re a C cup or larger, try to purchase bras with padded straps. Your shoulders will thank you.

4: Don’t be dismayed if the store does not carry your size. If the bra sizes are 1-2 sizes smaller than yours, you can still wear them.  Invest in bra extenders. I know for me, many Lane Bryant bras only go up to a 46 DD. Since I am a 48DD, I use an extender for those with no problem. Extenders can be found at Walmart for $5.88 in different hook counts. 

5: Don’t be afraid to ask questions and shop around. That’s the only way you will find which bras work for you. If you are above a 48 or above a DD cup and have a hard time finding bras, just Google bras <your size> and see what you find. There are many companies out there who offer bras in extended sizes.

Right now, Lane Bryant is running their Semi-Annual event where their bras are Buy 2, Get 2 Free. If you happen to have any Lane Bryant coupons, you can also use those in addition to the B2G2 deal. The sale is online and in-stores. So happy bra shopping and cheers to making the girls look their absolute best!

The Scene: @FFFWeek "Curves in the City" Shopping Event

Okay my NYC Ladies! This is especially for those of you who, for whatever reason, are not able to take part in the midday workshops because you just couldn't get the time off from work. Take an extended lunch break, and head over to the Affinia Manhattan Hotel for

"Curves In The City"

The Official FFFWEEK™ Shopping Event

Thursday, June 14, 2012 - 10am to 2pm
Friday, June 15, 2012 - 12pm to 4pm

Grab your purse and a couple of cool, fashionable curvy girlfriends and head over to this amazing two day shopping event featuring clothing, accessories, and shoes from 25+ carefully selected brands. This event will bring a whole new meaning to the words "Shop Until You Drop".

As a plus, for those of you who have commented on how much you are loving our "Fearless Friday" blogs, you can get a chance to meet Belle-Noir's own Marcy Cruz, as she is the Coordinator of this event for Full Figured Fashion Week!

Participants: Sonsi, Lane Bryant, Evans, Curvaceous Boutique, Vintage Box 1947, Just Pearlz, Crylittle Designs, Jill Alexander Designs, Brilliance 838, Skinny Minority, Indigo Couture Boutique, Diva Status Cosmetics, MYNT 1792 by Adorn Fashions, Pop Up Plus, Nicky B's, Ear Candy Accessories, Sassi Rebel Clothing, Traci Lynn Fashion Jewelry, Pop Up Plus NY, Big World Wear, Queen Grace Collection, B Jewel, Inc., Plush Boutique, Pretty Pear Bride, Mary Kay Cosmetics, Nitjuan Designs, Mad Chic Boutique, Beyond Beauty Accessories, Culture Boutique, Thickness Clothing Company, Empress Lingerie, Savannah Red, Real Divas Are Large, Naomi's Rose/Ose (Uh-Seh), Sooo Chic Accessories

Admission Price: $10.00 at the door

Location: Affinia Manhattan Hotel - Grand Ballroom (Mezzanine Level)
371 Seventh Avenue, (corner of 31st and 7th)
New York, NY

The Frugal Files: Using Store Reward Programs to Maximize Savings

April Fool’s! Ha! Bet you were expecting the Frugalicious Diva and one of her fabulous money-saving blog posts, right? Well, in honor of April Fool’s Day, we decided to do what we call a “flip-flop” week. We have switched days for this week but will still maintain the topic of the day. I usually write about self-love and empowerment on my Fearless Fridays column but what many readers don’t know about me is that I am also a big couponer. I spend hours weekly, looking for coupons, cutting coupons and comparing coupons with circulars. I have been known to get things from free and have my own stockpile going on at home. So the Frugalicious Diva asked me to share some of my saving tips with all of you and she will share some of her positivity this week on my Fearless Fridays column.

One of the ways I get things for little to nothing is by utilizing reward programs at stores. Reward programs are loyalty programs where the sole goal is to reward and encourage loyal buying behavior with a customer. Stores like CVS and Rite Aid offer reward programs where you earn reward dollars per item that are good towards your next purchase.

Signing up for a reward program is super easy. You can sign up at the register in-store or online on the store’s website. Most stores will give you a card, which you give to the cashier to scan every time you make a purchase. That way your purchase is recorded on your account.

When you sign up for a reward program, the most important piece of information that you will give the store is your email address. Your email address is important because it is directly linked to your reward card so you can access your account on the store’s website and see where you are in terms of purchases towards a reward. With that said, here are 2 great reward program tips regarding emails:

Tip #1: Create an email address on Gmail or Yahoo that is dedicated to just being used for reward programs and couponing. That way your coupons and reward program-related emails are all in one place and not scattered within your main email inbox, which can become confusing and overwhelming if you get a lot of emails.

Tip #2: Sign up for emails for your favorite store. You can do this directly on their website. You will be notified of sales and coupons that are only available to online subscribers. Also, many times you will get a coupon for signing up. For example, when you sign up for CVS emails online, you automatically are sent a “$4 off a purchase of $20 or more” coupon to use on your next purchase.

Now you’re signed up! What to do next? Become familiar with the reward program at the store you will be shopping at. It is important to know the name of the reward program, the type of rewards earned and the store’s coupon and reward policy. Here’s a few to start you off:

CVS: Their rewards are called Extra Care Bucks (ECBs). ECBs are like money and all ECBs earned in a purchase are good towards your next purchase. $1ECB = $1 off your next purchase. Always be mindful of ECB limits, which are shown in fine print under the item in the circular. Most of the time, there is a limit of 1 ECB reward per item per customer. ECBs print out at the bottom of the receipt. You also earn 2% back in ECBs on all purchases during a certain seasonal time period. CVS also has their own coupon machine, where you scan your card and the machine spits out CVS coupons that can be stacked with manufacturer coupons. Keep scanning your card until the machine tells you it has no more coupons for you that day. I usually get about 2-3 scans.

CVS Tip: Make sure to sign up for CVS’ Beauty Club on the website. For every $50 you spend, you earn $5ECBs. Trick is, they count the $50 from the regular price. So even when you get any beauty item for free via ECBs, sales and coupons, you will get the value of the regular price of that item added towards your Beauty Club total. I hit my $50 almost every week and don’t pay that much out of pocket! Also, next time you’re in CVS, look for their Green Tag. This is a bag tag that you buy for 99 cents and every visit, you bring it in, hooked to a reusable shopping bag, have it scanned and on the 4th visit, you earn $1ECB. This is a great way to help the environment, use your own bag and earn some ECBs.

Rite Aid: They have two ways to earn rewards; +Up rewards and Single Check Rebates. +Up rewards are the same as ECBs. With Single Check Rewards (see picture at right), you have to enter in your information from your receipt online and you will be sent the amount of the rebate in the form of a check in the mail.

Rite Aid Tip: You can get store coupons (which can be stacked with manufacturer coupons) through their Ad Perks website. Basically, you watch a 2-minute video on a product and afterwards, you get a coupon, which you can print out and use in-store. Also, in their circular, be on the lookout for store coupons as well.

Walgreens: Their reward program is called Register Rewards and it works like CVS and Rite Aid, where you can earn register rewards on an item. However, you don’t need a rewards card in Walgreens to take advantage of Register Rewards. You just buy the item in question and the reward prints out with the receipt (see pic on left).

Walgreens Tip: Every month they come out with a coupon book, full of store coupons that you can stack with manufacturer coupons. The coupons expire at the end of the month and the books are usually located at the front of the store next to the circulars or just ask the cashier for one.

Final tips…Plan your shopping trip beforehand! The first thing I do is scan the circular and see what items have rewards attached to them. I then see if I have coupons for those items. Once that is done, I build my shopping list in an Excel spreadsheet with formulas that calculate my savings and totals. I also break my purchases up into 2-3 smaller separate ones so I can apply the rewards I receive on the first purchase to the next and so on. I plan my shopping trip in advance this way so I know what I am getting free on which purchase.

I hope this helps you to better understand how you can use reward programs to get free stuff. If you have any questions, please feel free to comment below and I would be more than happy to answer them as best as I can. Now let’s shop!

Plus size retailers/boutiques offering regular sizes: Good or bad?

Recently, I saw a question posted online that sparked my interest. The question was:

How would you feel if a plus size boutique or store added regular sizes to their collection, expanding the size range downward to a size 4?

As a size 26-28 and often a “forgotten” woman when it comes to plus size clothing retailers, I felt this was a topic worthy of discussion. In a time and age where mainstream retailers are discontinuing their plus size lines altogether or just offering them online, it troubles me that now we have to contend with plus size retailers…“our” retailers, toying with the idea of becoming mainstream. Not to mention the fact that many plus size retailers don’t offer past a size 24. While I understand that these retailers feel that this could be a lucrative move for their business, there are some important factors that should be looked at.

There are many thin women who don’t want to shop at a plus size brick and mortar (B & M) store:

I personally have a friend who would not be caught dead inside of a Lane Bryant or any plus size store because she does not want to be perceived as being plus size. Mind you, she wears a size 14, which is considered plus size in retail. But she would rather shop in Marshall’s or TJ Maxx where she feels there isn’t that stigma of shopping in a “big girl” store. Believe it or not, my friend’s attitude is something that I have seen and heard many times. Many thin women do not want to be seen in a plus size store. They feel embarrassment and shame. Which leads me to my next point...

If the retailer or boutique offers size 4 – 24, would they still bill themselves as being a plus size retailer?

Retailers like Old Navy and Forever 21 offer plus sizes but they don’t promote themselves as plus size retailers. If a plus size retailer starts to offer sizes 4 – 24, then they are not solely a plus size retailer anymore. Unless they are going to bill themselves as solely a plus size retailer, now offering regular sizes, which is the reverse of what Old Navy and Forever 21 does. However, knowing how some thin women may negatively perceive a plus size store, I am concerned that these retailers would start to market themselves in a more mainstream fashion and no longer would like to be known as a plus size retailer in an effort to gain customers who wear under a size 14.

What about those of us who are size 24 and above?

Those women who are sizes 14 and under would definitely benefit from this size expansion but those of us who are above a size 24 are the real losers here. We already feel excluded by plus size retailers but for them now to expand their size range in the opposite direction just reinforces those feelings of being forgotten. A plus size retailer or boutique should be embracing us and not excluding us in favor of our thinner counterparts. As I wrote in my previous blog post two weeks ago about us forgotten women at the end of the size range… just because we are above a size 26, does not mean we are any less fashionable or don’t want to look pretty. We want to be able to wear beautiful clothes too.

Thinner women have more shopping options – why add to that when extended sizes are more needed?

This point goes hand in hand with #3. Thinner women have so many places they can shop at. You walk into a mall and there will be maybe 2 plus size stores in there and 20 mainstream stores for my thinner counterpart. Now plus size retailers want to offer regular sizes too? Listen, I’m all for equality and I certainly do not advocate sizism. However, if stores want to open the size range then why not just offer sizes 4 – 32? Let’s not exclude anyone.

But at the same time, I will admit that it does bother me a little because plus size women have limited shopping options to begin with and now we would have to share our stores with thinner women, who already have a magnitude of options available to them.

Listen, I get it. We are still deep in a recession, retail is a business and money is not being spent as it used to be. So retailers are looking for ways to increase revenue, which unfortunately means some sizes will be dropped and some added. A few months ago, I read a lengthy discussion on a blog regarding J. Crew dropping size 14 from their stores, which had many women in an uproar. However, J. Crew’s reasoning was that size 14s don’t sell in their stores. Their size 14s are now just available online.

I just think that while retail is a business and revenue-driven, the customer is important too. Especially within the plus size community, where we appreciate having our own stores and places to go to buy beautiful clothing, hard to find shoe widths, bras in larger sizes and accessories… we want to feel like the retailer cares because that in turn makes us want to shop. We shop because we have faith in the clothing and the retailer that backs it. But if retailers exclude us in the name of money, they risk their business and their reputation.

What are your thoughts on retailers and boutiques offering sizes 4 – 24?