Beyond the Rack, North America’s fastest growing online retailer announced yesterday that it has launched a new destination accessible through its website called My Curvy Closet - devoted solely to plus size fashions. Members can expect ten new events per week including a selection of sportswear, dresses, denim, outerwear, intimate apparel, shapewear, accessories, and footwear – all up to 80% off
Recent studies indicate that almost 2/3 of North Americans wear a size 14 or more and that plus-size consumers represent approximately 30% of consumer purchasing power.
“Plus-size fashions have been a top requested category from our customers for quite some time. Providing plus-size customers with an equally broad assortment of goods tailored to a variety of shapes and sizes - in a dedicated shopping destination - was a priority for us,” says Yona Shtern, CEO of Beyond the Rack. “Listening to and acting upon feedback from our members has always been integral to our success and continued growth.”
My Curvy Closet will be accessible to all new and existing members of Beyond the Rack. Membership in the club is always free.
here. Also, be sure to check out The Curvy Fashionista, Marie Denee, as she selects her favorite looks for the month of October, while also sharing her style recommendations for plus size fashionistas!