Thursday, October 11, 2012

All Eyez On...:Tru Diva Designs to Host Trunk Show & Launches Search for New Face for Brand

Veronica Lipscomb, the design mind behind plus fashion brand, Tru Diva, announced via press release that she is hosting a trunk show later this month to celebrate the relaunch of her brand. Taking place on Saturday, October 27th at Basha Studios 34, Tru Diva will also host a search for new faces of the full figured fashion brand.

Launched in 2006, Tru Diva has quickly made a name in the plus size fashion market by setting itself apart. Known for its innovative and unique use of colors and styles, Tru Diva and Veronica have earned tremendous praise from women worldwide in the size 10 to 26 demographic.

Recently Ms. Lipscomb decided to take the design aesthetic Tru Diva became known for up another level with the expansion of more customizable fits for her curvaceous customer. Veronica understands that not all plus size bodies are build alike. To better serve her clientele, the designer now offers four fits (straight, pear, hourglass and oval) to better flatter their diverse shapes. The trunk show will give attendees a sneak peak at her new offerings for Holiday 2012—which will include coats.

“Knowing your body type is half the battle,” said Lipscomb. “But getting the right fit is winning the war,”
The announcement of the new fits is in tandem with the relaunch of the Tru Diva website which will now be a full service e-commerce site.

The Tru Diva trunk show will begin at Noon. To learn more about Veronica Lipscomb and Tru Diva, visit and

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